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Edelman

Research and Insights
  • Engineered Edelman’s annual survey of trust in business its flagship intellectual property to be more relevant to the health sector
  • Redesigned the surveyʼs health-related questions, gleaning the most powerful and persuasive health story from the overall data
  • Trained Edelmanʼs health leaders on the surveyʼs main messages and the relevance to clients; helped teams integrate the findings into new business opportunities
  • Co-designed a study of the nationʼs health influencers, working with senior health leadership around the world to ensure questions were relevant and resonant in different markets
Strategic Communications
  • Analyzed the data to determine the most powerful story, and helped disseminate it through thought leadership vehicles including white papers, round table discussions, and a health engagement blog.
Process Improvements
  • Redesigned Edelmanʼs methodology for garnering new health business previously an ad hoc process of gathering and re-creating information—by consolidating case studies knowledge management database on Sharepoint
  • Worked closely with the Edelmanʼs IT group to create an easy-to-use interface on Sharepoint, so that any employee working on a new-business pitch would have the necessary information at his or her fingertips, and have more time to focus on the unique needs of the pitch

* Strategic work performed by owner and principal Jonathan Saw prior to formation of Jonathan Saw & Associates

Philip Morris

Research and Insights
  • Engineered Edelman’s annual survey of trust in business—its flagship intellectual property to be more relevant to the health sector
  • Redesigned the surveyʼs health-related questions, gleaning the most powerful and persuasive health story from the overall data
  • Trained Edelmanʼs health leaders on the surveyʼs main messages and the relevance to clients; helped teams integrate the findings into new business opportunities
  • Co-designed a study of the nationʼs health influencers, working with senior health leadership around the world to ensure questions were relevant and resonant in different markets
Strategic Communications
  • Audited Philip Morris’s relationships with hospitality associations in the restaurant, hotel, bowling and bar industries, on the state and national levels, to better understand what partners wanted, and how relationships could potentially expand
  • Mapped hospitality association stakeholders to determine which leaders had the most influence in critical regions around public-place smoking issues
  • Rebuilt the existing partnership process to move away from gala dinner and event sponsorships toward strategic alliances that would achieve business objectives for both parties

* Strategic work performed by owner and principal Jonathan Saw prior to formation of Jonathan Saw & Associates